According to recent statistics, there are 571 websites and 68,000 blog posts created every minute. So while it may seem like the internet has made the world a smaller place, when it comes to web content, the exact opposite is true.
The main search engines—namely Google, Yahoo, and Bing—have the unenviable task of making sense of this content for users. Web builders should therefore optimize their websites to allow search engines to accurately index pages for search accuracy and relevance.
The following are 11 essential search engine optimization(SEO) tips for improving your website’s search ranking.
11. Content is king when it comes to SEO.
Websites perform best when consisting of unique, well-written content based around primary keywords or keyword phrases. Various keyword generation tools (e.g., Google Keyword Planner, SEMRush) can help greatly in this regard.
10. Keep the topic of your website focused.
Offering expanded coverage of a subject is fine, but be sure to rein in all your content around a central theme or topic important to your business or organization’s goals.
9. Use only original content and be careful when reposting your own content.
It goes without saying that plagiarism is bad business—and search engines will penalize you for this—but did you know that even reposting your own content on other websites can hurt your SEO as well? This is especially the case when reposting to websites with more authority than yours. To avoid SEO penalties that arise from reposting, be sure to have the reposting website to use rel=canonical.
8. Be sure to use a permalink structure that includes keywords.
Bad permalink structure can negatively affect a website’s search engine ranking. Your website’s permalink structure should consist of relevant, human-readable title text containing the article or post’s keywords.
7. Name your website blog posts and pages intelligently.
Web page titles should be illustrative yet succinct and contain keywords relevant to the page’s content. They should be 50-60 characters to display optimally in search results.
6. Make sure your title tags contain a good balance of keywords.
You’ve chosen a great title but is it SEO-friendly? Remember that you’re looking to include as many keywords as possible without obviously keyword stuffing your title. A good rule of thumb is to optimize for a particular phrase or phrases when building your title tags.
5. Create a network of relevant, quality backlinks to your website.
Building a solid network of quality backlinks helps to establish your website as an authority and, as a result, improves your SEO. Keep in mind however that the quality of the backlink is essential; if there is no logical reason for a site to link to you, you don’t want the backlink. Various online tools exist for discovering other websites backlinking to your pages.
4. Use appropriate keywords for your image tags.
Your images’ metadata should be appropriately populated in the image title and description. For example, using filenames and hard-to-index names (e.g., file names or long nonsensical text values) is bad SEO practice. Use keyword-based captions with your images.
3. Verify that your website is being indexed correctly by search engines.
Search engines will automatically find and index your content—but don’t count on it. You’ll need to verify that Google, Bing, and Yahoo can both locate your website and crawl its contents without any errors. For example, Google Webmaster Tools can help you identify which pages are causing problems with Google’s indexing spider.
2. Add more focus to keywords.
Highlighting keywords in your content with <strong> or <em> tags will both increase the visibility of the points you wish to impart to your readers as well as improve your website’s SEO.
1. Make sure that your web page’s URL contains some keywords and is relevant to the content.
Including some relevant keywords in the web page’s URL can both boost your SEO as well as improve address readability for viewers.
The key rule of thumb to remember is that you’re writing for human readers—not robots. Since search engines like Google are constantly improving their ranking algorithms for better accuracy, creating well-written and quality content is fast becoming the primary formula for success.