11 Essential SEO Tips for Improving Your Website Search Ranking

by Mithu Joseph 672 views0

According to recent statistics, there are 571 websites and 68,000 blog posts created every minute. So while it may seem like the internet has made the world a smaller place, when it comes to web content, the exact opposite is true.

Internet usage growth since 1993. Source: .internetlivestats.com.
Internet usage growth since 1993. Source: internetlivestats.com.

The main search enginesnamely Google, Yahoo, and Bing—have the unenviable task of making sense of this content for users. Web builders should therefore optimize their websites to allow search engines to accurately index pages for search accuracy and relevance.

The following are 11 essential search engine optimization(SEO) tips for improving your website’s search ranking.

11. Content is king when it comes to SEO.

Google's free keyword tool is an indispensable resource for optimizing keyword-based content. Source: Google.com.
Google’s free keyword tool is an indispensable resource for optimizing keyword-based content. Source: Google.com.

Websites perform best when consisting of unique, well-written content based around primary keywords or keyword phrases. Various keyword generation tools (e.g., Google Keyword Planner, SEMRush) can help greatly in this regard.

10. Keep the topic of your website focused.

Source: Richard Ingram / Flickr Creative Commons.
Source: Richard Ingram / Flickr Creative Commons.

Offering expanded coverage of a subject is fine, but be sure to rein in all your content around a central theme or topic important to your business or organization’s goals.

9. Use only original content and be careful when reposting your own content.

Source: brett jordan / Flickr Creative Commons.
Source: brett jordan / Flickr Creative Commons.

It goes without saying that plagiarism is bad business—and search engines will penalize you for this—but did you know that even reposting your own content on other websites can hurt your SEO as well? This is especially the case when reposting to websites with more authority than yours. To avoid SEO penalties that arise from reposting, be sure to have the reposting website to use rel=canonical.

8. Be sure to use a permalink structure that includes keywords.

Source: India7 Network / Flickr Creative Commons.
Source: India7 Network / Flickr Creative Commons.

Bad permalink structure can negatively affect a website’s search engine ranking. Your website’s permalink structure should consist of relevant, human-readable title text containing the article or post’s keywords.

7. Name your website blog posts and pages intelligently.

Source: Travis Wise / Flickr Creative Commons.
Source: Travis Wise / Flickr Creative Commons.

Web page titles should be illustrative yet succinct and contain keywords relevant to the page’s content. They should be 50-60 characters to display optimally in search results.

6. Make sure your title tags contain a good balance of keywords.

Source: Flazingo Photos / Flickr Creative Commons.
Source: Flazingo Photos / Flickr Creative Commons.

You’ve chosen a great title but is it SEO-friendly? Remember that you’re looking to include as many keywords as possible without obviously keyword stuffing your title. A good rule of thumb is to optimize for a particular phrase or phrases when building your title tags.

5. Create a network of relevant, quality backlinks to your website.

Linkody, a backlink checker. Source: India7 Network.
Linkody, a backlink checking tool. Source: India7 Network.

Building a solid network of quality backlinks helps to establish your website as an authority and, as a result, improves your SEO. Keep in mind however that the quality of the backlink is essential; if there is no logical reason for a site to link to you, you don’t want the backlink. Various online tools exist for discovering other websites backlinking to your pages.

4. Use appropriate keywords for your image tags.

Source: India7 Network / Flickr Creative Commons.
Source: India7 Network / Flickr Creative Commons.

Your images’ metadata should be appropriately populated in the image title and description. For example, using filenames and hard-to-index names (e.g., file names or long nonsensical text values) is bad SEO practice. Use keyword-based captions with your images.

3. Verify that your website is being indexed correctly by search engines.

Source: google.com.
Source: google.com.

Search engines will automatically find and index your contentbut don’t count on it. You’ll need to verify that Google, Bing, and Yahoo can both locate your website and crawl its contents without any errors. For example, Google Webmaster Tools can help you identify which pages are causing problems with Google’s indexing spider.

2. Add more focus to keywords.

Source: bold-type.com.au.
Source: bold-type.com.au.

Highlighting keywords in your content with <strong> or <em> tags will both increase the visibility of the points you wish to impart to your readers as well as improve your website’s SEO.

1. Make sure that your web page’s URL contains some keywords and is relevant to the content.

Source: Chris Dlugosz / Flickr Creative Commons.
Source: Chris Dlugosz / Flickr Creative Commons.

Including some relevant keywords in the web page’s URL can both boost your SEO as well as improve address readability for viewers.

The key rule of thumb to remember is that you’re writing for human readersnot robots. Since search engines like Google are constantly improving their ranking algorithms for better accuracy, creating well-written and quality content is fast becoming the primary formula for success.

 

Source(s):

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>