It’s a sad fact that for-profit ventures get all the fanfare; organizations answering to a higher calling are appreciated by few, overlooked by most. Fortunately, a myriad of free and inexpensive tools are available to non-profits for running their marketing and fundraising campaigns cost-effectively.
The following are 9 indispensable online tools for non-profits and philanthropists, many of which can be had for free.
Wufoo is an online tool that enables the easy creation of web forms through an simple drag-and-drop interface. For event registrations, donation forms with PayPal integration, and other non-profit related fundraising activities, Wufoo is well-reviewed and affordable—be sure to check out its non-profit pricing.
Wordle is a web tool that enables you to easily produce word clouds. Layouts can be easily customized by changing their color themes and fonts with a few clicks. The tool is popular with non-profits for creating graphics and supporting images for online fundraising and awareness campaigns.
What The Trend is essentially a web app that reports on what’s #trending on Twitter with user-generated definitions of connected hashtags. The tool is highly useful for non-profits looking to inexpensively optimize their social reach.
Vizify analyzes your Twitter account and identifies the most retweets, most potent and engaged followers, and most common keywords related to your Twitter account. The tool is useful for tracking and managing a non-profit’s Twitter campaigns and social reputation.
Viewbix’s platform enables the easy creation of interactive video ads, enabling creators to add links directly into the video player. The solution is especially popular with non-profits for expanding their reach and increasing donations with video marketing.
Tripline plots Facebook check-ins on a map that can in turn be shared with your colleagues and supporters. The tool is especially useful for mapping out participant activity/progress in events such as marathons and charity drives.
SupporterWall is a simple way to quickly accept and give acknowledgment for donations. Would-be supporters simply click on an empty tile to upload their photo and donate to the cause.
Simplebooklet enables the creation of engaging, modular pieces of promotion materials (i.e., flipbooks) that can be easily stored in the cloud and shared across social media. The solution is popular with non-profits for creating interactive digital flyers, brochures, reports, and more.
The ability to record and share screencasts, presentations, and meetings is instrumental to non-profit fundraising activities. Using Screenr, volunteers can educate and coach coworkers, mobilize donors and activists, and tell their stories using video captured directly from their desktops.
Working for the greater good no longer implies using second-rate tools and solutions. The above 9 illustrate that even the most sophisticated and innovative offerings are available to non-profits and philanthropists for little or no cost.