With around 310 million active users out of an estimated 1.3 billion total registered users globally, Twitter is the third largest social network—rivaled by only Facebook and Instagram. This makes the social network a critical instrument for spreading awareness about your brand or cause/message.
The following are 11 products and services aimed at helping you get the most out of Twitter—whether you’re an individual or business.
Sprout lets you manage your Twitter account more effectively and interact with your audience, promote/protect your brand, and analyze your followers’ interests to deliver better targeted content. The service is free for the first month, with individual or corporate plans available after the trial.
Buffer offers tools for planning tweets and cross-promoting them on other other social networks, as well as extended statistics/analytics for measuring the effectiveness of campaigns.
Click To Tweet allows users to easily embed “Click to Tweet” links in their content. Handles are automatically attached to increase sharing and and following.
Crowdfire not only offers basic tweeting and account management,it also allows you to search your followers based on location and and keywords and unfollow your unfollowers.
Twilighter allows your viewers to select the specific section of content they wish to share on Twitter. Resulting tweets automatically attach your handle for increased website traffic and followers.
For those interested in optimizing their Twitter campaigns, Twitter Counter offers engagement metrics and statistics for tweeting the right content and the right time.
IFTTT lets users create conditional statements (e.g., “if this” then “do this”)—referred to as “recipes”—for automating functions like saving a copy of a tweet to your Dropbox account, posting to Facebook, and more.
Twitonomy is an analytics platform chock full of useful charts and graphs for monitoring your social performance. Notable features include tracking of in-tweet links, tweet/retweet/reply/mention analytics, advanced searching/filtering, and more.
As its name implies, Twilert send you realtime email alerts when your brand names, keywords or hashtags are mentioned on Twitter.
Commun.it is a Twitter account management platform with a streamlined UI and interesting features like auto-thanking new followers.
BizTweet by TIC has already won numerous business awards since its inception in 2011. The solution provides organizations with the ability to segment their customers based on their data and send pre-configured tweets in real-time. BizTweet is the technology behind London City airport’s @LCYFlightInfo account which is the most active airport Twitter account, worldwide.
Millions of organizations use Twitter to extend their global reach every minute—the preceding 11 tools will help you ensure that your efforts result in a larger, more loyal following for your brand or message.