Would you like to improve the results of your social media marketing efforts? A good place to start is with your brand’s reputation—every company should be interested in what people say about their product/service in social networks, blogs, and the media; fortunately, there are special monitoring services for this purpose.
From tracking brand keywords and social media mentions to monitoring product/service reviews, the following are the top 11 brand monitoring tools for keeping up with conversations about your company, brand, and even competitors.
Mentionlytics is a web and social media monitoring tool designed for startups and small to medium-sized brands. Key features include an easy-to-use interface, sentiment analysis, infographic generation, and monitoring capabilities for the entire web with automatic screen capturing of web mentions.
Brand24 is a comprehensive tool that allows you to track mentions and relevant keywords for an unlimited number of brands, as well as discover discussions about your brand that other tools miss. Mentions from all social networks are displayed on a single dashboard.
Webtrends is a mobile and social analytics platform that monitors, measures/analyzes, and profiles/targets audiences for a brand. Pricing varies depending on packages and services chosen.
Yext helps manage your online listings on location and review sites (e.g., Yellow Pages, Yelp) and verify that information posted is correct. Notable features include its PowerListings tool that tells you the error rate of information posted, where errors occurred, and where information about your business isn’t listed at all.
Brandwatch is a monitoring system that focuses on brand mentions of companies, products, and people. Clients can fix keywords as well as receive reports and brand summaries for remediation and nurturing efforts.
BrandsEye helps users monitor their reputation, manage risk, analyze their customers, perform market research, and optimize their marketing strategies. A unique feature is the “BrandsEye Crowd”—a community of people who “bring local context and judgment” to brand mentions, thereby providing better insights than algorithms can generate on their own.
This monitoring program tracks real-time gossip about your brand all over the web and social media. Its statistics feature shows the vast majority of brand mentions over a period of time, ideal for measuring brand awareness.
Lithium aggregates information from a variety of platforms/sources, including comments and blog posts, Facebook, Twitter, Flickr, and many others. The platform assesses emotions surrounding your brand’s campaigns for adjusting your strategies accordingly.
Hootsuite is a platform for tracking all of your social media accounts in one place. The offering features some of the best tools for scheduling and automatically posting content social media sites.
Reputology alerts users with time-sensitive emails about any negative customer experiences as well analytics for customer service management. The platform sends a detailed summary report of consumer feedback for identifying areas of improvement within the business. It also integrates with Hootsuite and other social media management tools.
Trackur builds on free services like SocialMention with additional data sources, a better visual interface, keyword storage/sharing capabilities, and multiple profiles per account. All users get a free 30-day trial; plans start at $27 a month thereafter.
The proper tracking of your brand’s mentions is critical to maintaining your reputation and commitment to customer success; in this digital age, references and reviews—both positive and negative—spread instantly across vast networks. Offerings like these 11 tools are critical for evaluating your reputation online, tracking the activities of competitors, and learning their strengths/weaknesses.