Honduras may be well-known for its natural beauty and awe-inspiring scenery, but it has yet to make it a name for itself on the global tech startup stage. However, in the last few years a growing number of Hondurans have immersed themselves in digital entrepreneurship, eager to bring their digital innovations to life and—ultimately—providing relief to the country’s struggling economy.
Mobile startup offerings in particular have a strong presence, as smartphone adoption over the past few years has skyrocketed in Latin America—and Honduras is no exception. The following are 9 tech startups from Honduras you need to know about in 2017.
AUREM aims to revolutionize digital marketing in Central American with its augmented reality (AR) app. Users experience AR through their smartphone camera—digital images are superimposed onto whatever they are viewing. Companies using it to create custom experiences can track who sees their ads, display their products in a more appealing way, and more.
PagoporVos is a digital platform for digital coupons and online discounts. Users registering on the platform get instant access to special offers and discounts; businesses gain access to metrics like redemption statistics and usage patterns. The offering is available via the mobile app as well as on the desktop.
CloudBiz develops cloud-based enterprise billing and account software, as well as inventory systems for SMBs and freelances. Various local brands are using its SaaS solutions, including Hotel Boutique Primavera, Bueso y Bueso, Agros, Spamedic, and Hope Coffee, to name a few.
Clinpays has developed a digital loyalty platform that—like its name implies—rewards users for checking in and purchasing. Accumulated points can be exchanged for real cash discounts at affiliated retailers.
Tegus’ event app provides users with the latest information about the best restaurants, bars, cafés, and cultural events in Tegucigalpa, Honduras’ capital. Users can receive alerts on special events/discounts and make orders directly with the app.
HENU—short for Having Equipment Near You—is a peer-to-peer marketplace for construction equipment. Using the platform, users can find/rent equipment in Honduras quickly and cost-effectively; owners of surplus equipment can generate additionally revenue from their unused resources.
Chekku is HR management app that uses GPS and mobile devices to optimize business productivity in the field. The solution provides real-time monitoring and reporting for comprehensive, effective management of out-of-office collaborators and staff.
Movitext’s application is an application-to-person (A2P) platform for sending massive SMS messages. The company focuses primarily on the Mexican and Central American markets, working with global SMS commercializers providing SMS usage in Mexico, El Salvador, and Honduras.
Excellent cuisine can be found throughout Honduras—VoaComer’s mobile app aims to improve the culinary experience of visitors and locals alike in different restaurants around the capital city. Users can search for restaurants based on public and/or friend recommendations, view menus, and rate their own experiences—for standard establishments, as well as street vendors and informal dinner establishments.
With increased government support for the country’s startup ecosystem, you can expect to see more digital entrepreneurs emerging from this region in the months and years ahead. These 9 tech startups are just the tip of the iceberg when it comes to Honduran tech innovation—be sure to keep them on your radar in 2017 and beyond.